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rohetherington commented on 'Is It Reach and Engage or Listen and Engage?'

What an articulate article - right on in my humble opinion! I don't believe this is only about social. Integrated plans need to be designed from the outside-in, based on insight into the target...

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Tony Zambito commented on 'Is It Reach and Engage or Listen and Engage?'

Hi Rowan, Thank you for your mention and your own articulate response. I will focus on something that is central to our conversation. That is, insight. Without deep insight, it will be difficult for...

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